Calculators/cpm calculator

CPM Calculator

Calculate CPM, impressions, or total cost by filling in any two fields. A CPM calculator helps you compute CPM (cost per 1,000 impressions), total cost, or impressions. It’s common in advertising to know two values and solve for the third to compare campaigns.

Inputs
$
$

Result

Cost$100.00
Impressions50,000
CPM$2.00
CPM is computed from cost and impressions.

How to use it

  • Enter any two of: total cost, impressions, CPM.
  • Leave the third field blank (or set it to 0).
  • The calculator solves for the missing value instantly.
  • Copy the result for your media plan or report.

Key formulas

CPM
CPM = (Cost / Impressions) × 1000
Cost
Cost = (CPM × Impressions) / 1000
Impressions
Impressions = (Cost × 1000) / CPM

FAQ

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Disclaimer

Estimates only. Campaign pricing, reporting, and fees vary by platform. Confirm results against your ad platform reports.

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